Coach is cracking down on replica and fake versions of it's handbags and purses. This is great news for owners of the real Coach merchandise. The less opportunity there is for fakes, the more desirable the brand. If Coach can eliminate the majority of the fakes, then people will be more inclined to just spend the money and buy a real Coach purse. Good for them!
The New York City fashion icon has filed six lawsuits against retailers on Harwin and one in Spring Branch to force the businesses to stop selling fake versions of its products. It's part of Coach's nationwide effort to crack down on counterfeiters, especially the ones making poorly crafted, obvious versions of their accessories.
“It's very detrimental to our brand,” said Todd Kahn, Coach's senior vice president and general counsel.
“It really undermines things that legitimate businesses try to do. We never want somebody to see somebody walking the street and say, ‘That's a Coach bag?'”
Tags: coach
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on Monday, March 1st, 2010 at 4:39 pm and is filed under Uncategorized.
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